Report: UFC Trying To Trademark “BMF” & “Baddest Motherf*cker”
In a few months at UFC 244, a pair of welterweights in Jorge Masvidal and Nate Diaz will battle for the inaugural BMF Championship.
It looks like the UFC is taking things a step further with the title as a report from Bloody Elbow is stating that the UFC has filed paperwork to trademark both “BMF” & “Baddest Motherf*cker.”
The following documents were filed by the UFC for the trademarks, which were obtained by Bloody Elbow:
BADDEST MOTHERFUCKER (serial number 88613208)
Goods and Services:
Entertainment services, namely, live stage shows and performances featuring sports and mixed martial arts; entertainment services, namely, providing online computer games, video games and electronic games; providing information, news and commentary in the field of sports and mixed martial arts
International Class:
041 – Education; providing of training; entertainment; sporting and cultural activities. – Education; providing of training; entertainment; sporting and cultural activities.
BADDEST MOTHERFUCKER (serial number 88613114)
Goods and Services:
Toy championship belts; toy mixed martial arts belts; toy figures and accessories therefor; action figures and accessories therefor; play sets for action figures and toy figures; and video game consoles
International Class:
028 – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
BADDEST MOTHERFUCKER (serial number 88613069)
Goods and Services:
Championship belts; championship trophy belts
International Class:
025 – Clothing, footwear, headgear. – Clothing, footwear, headgear.
BMF (serial number 88613032)
Goods and Services:
Entertainment services, namely, live stage shows and performances featuring sports and mixed martial arts; entertainment services, namely, providing online computer games, video games and electronic games; providing information, news and commentary in the field of sports and mixed martial arts
International Class:
041 – Education; providing of training; entertainment; sporting and cultural activities. – Education; providing of training; entertainment; sporting and cultural activities.
BMF (serial number 88612863)
Goods and Services:
Toy championship belts; toy mixed martial arts belts; toy figures and accessories therefor; action figures and accessories therefor; play sets for action figures and toy figures; and video game consoles
International Class:
028 – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. – Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
BMF (serial number 88612833)
Goods and Services:
Championship belts; championship trophy belts
International Class:
025 – Clothing, footwear, headgear. – Clothing, footwear, headgear.
BMF (serial number 88612770)
Goods and Services:
Jewelry; key chains
International Class:
014 – Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments. – Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments.
There are a wide variety of ways that the UFC plans on potentially monetizing “BMF” & “Baddest Motherf*cker,” including in merchandise like footwear, Christmas tree decorations, action figures, title belts and more.
UFC President Dana White did state that the UFC 244 main event is going to be the first and only BMF Title bout in the promotion, but that doesn’t mean the UFC won’t try to monetize the potential trademarks in other methods.
