WWE VR Could Be On The Way
If HD programming isn’t enough for you, a new leap in the WWE experience could be heading your way.
WWE Chief Revenue and Marketing Officer, Michelle Wilson, spoke at the Consumer Electronics Show in Las Vegas, Nevada about WWE possibly using VR technology.
“I think V.R. is a really interesting thing to watch for us, we know that our fans want to be literally in the ring with our superstars. I think it is absolutely sooner than five years, I’m not sure if it’s quite next year, but we’re definitely testing and evaluating, as we speak. I think a lot of it is us paying attention to our fans and are they adopting to buying the required headsets and the apps.” Wilson said, according to Business Insider.
Wilson mentioned that the WWE’s digital team is constantly creating content for new platforms.
“We have an entire digital team that we’ve brought in a lot of young talent, who are users of those platforms, and it helps them to really think about how to produce content that makes sense, and tell our stories on those platforms. We have a digital team of probably 100-120, that their sole focus is creating content for YouTube, creating content for Facebook Live, and for Snapchat,” says Wlison.
