WWE VP Of Digital Media Discusses WWE’s YouTube Strategy As They Near 100 Million Subscribers
WWE has become a big success on YouTube, amassing 99.9 million subscribers across the world.
WWE uploads everything from recent highlights to past matches to digital exclusives to compilations on its YouTube channel.
Speaking to Jacob Feldman of Sportico, WWE VP of Digital Media Steve Braband commented on WWE’s strategy when it comes to YouTube.
“(WWE president) Nick Khan has really instilled with us the three R’s of ratings, relevancy and revenue, and I think YouTube can help check all three of those. We’re very strategic through each match and each segment of each show, to pull the moments that we think will succeed on the internet while also driving back to linear television,” he said.
WWE has twice as many subscribers as the NBA, NFL, MLB and NHL put together.
“Digital media can just be kind of set off on digital or social misfit island, and they’re doing everything themselves; we don’t do that here,” Braband said. “We’re making sure that some of our best editors and people that have created some of the best content in WWE over the years have a stake in content that goes on the platform.”
WWE is set to move WWE Raw to Netflix beginning in January 2025.
Fans can learn more about WWE coming to Netflix by clicking here.
