WWE Files Trademark On Programming Title Related To SmackDown

WWE files trademarks related to Friday Night SmackDown.

On June 13, 2022, WWE submitted an application with the USPTO to trademark “WWE The Smackdown Lowdown” for a wide variety of merchandising purposes.

SmackDown Lowdown is the name of a recap of the SmackDown ongoings aired on other WWE programming. The full description of the filing can be seen below:

Mark For: WWE THE SMACKDOWN LOWDOWN trademark registration is intended to cover the categories of entertainment services, namely, an ongoing television show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; sports entertainment, namely, interviews with professional wrestlers and wrestling personalities rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment; entertainment services, namely, ongoing television talk show in the fields of sports and entertainment.

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