WWE Ally And NBCUniversal Executive Bonnie Hammer Gets New Role In NBCU

NBCUniversal executive Bonnie Hammer, who has been an ally for WWE as a TV executive, has a new role.

According to The Wrap, Hammer is now the vice chairman for NBCUniversal, a position which was held by Ron Meyer until his abrupt resignation last month. Hammer first joined Universal Television as a programming executive in 1989 and most recently served as chair of NBCUniversal Content Studios. She will now serve as a corporate adviser and is still reporting to CEO Jeff Shell.

Though Hammer has not been someone who’s been an on-air personality on WWE programming, she has been instrumental in helping shape WWE’s TV presentation. In a 2011 The New York Times article, McMahon spoke on how much she helped the company when it comes to writing for a TV network and more. 

“She just came in and rolled up her sleeves. She taught us a lot about network quality writing, story arcs, character development. She really helped the overall brand,” McMahon said.

In addition, Universal Television president Pearlena Igbokwe will now run the entire TV group as chairman of Universal Studio Group. She will have responsibility over Universal Television, Universal Content Productions (UCP) and NBCUniversal International Studios and report directly to Shell.

WWE is currently in a multi-year broadcast deal with NBC Universal, allowing Raw to air on the USA Network for several more years.