Vince McMahon Says No Attitude Era Return Can’t Imagine TNT Putting Up With “Blood And Guts” AEW Product

Vince McMahon discusses WWE moving to an edgier product.

During today’s Second Quarter Earnings Report Conference Call, Vince McMahon was asked about the intended direction of WWE following the hires of Eric Bischoff and Paul Heyman as Executive Directors. 

McMahon said, “We’re gonna be a bit edgier, but still remain in the PG environment. We won’t come anywhere close to going into another level. That will be something we do in terms of the direction of content, more controversy, and better storylines. At the same time, we’re not going to go back to the Attitude Era. We’re not gonna do blood and guts, such as being done on perhaps a new potential competitor. We’re not going to go back to that gory crap that we graduated from. It’s a more sophisticated product.”

Later in the call, McMahon directly mentioned TNT, the home of All Elite Wrestling beginning on Oct. 2, when discussing the competition.

“As far as competition is concerned, the old adage is ‘competition is good for everyone,’ I think that’s generally the case. We’re hoping that, to the extent that they are competition, they don’t continue with blood and guts and gory things that they have been doing, which would be bad. I can’t imagine, I can’t speak for TNT, but I can’t imagine they would put up with that.”

McMahon never mentioned AEW by name during the call.

You can view Fightful’s full report from the earnings call by clicking here.