Viewership Drops, Demo Rating Rises For The Third Episode Of ‘Heels’ On Starz

Viewership is in for the third episode of ‘Heels.’

On Sunday, August 29, 2021, Starz aired the third episode of a new series called ‘Heels.’ The show stars former ‘Arrow’ star, Stephen Amell, in a dramatic series that follows two brothers and the local drama surrounding a small-time independent league.

Episode 3 is noteworthy because it is the on-screen debut of CM Punk’s character, Ricky Rabies.

Brandon Thurston of Wrestlenomics reports that the second episode drew 98,000 viewers, down from the 103,000 viewers for their first episode. In the 18-49 ratings demographic, the show rose, however. Thurston notes that the August 29 episode was watched by 34,000 people, a 0.03 rating. This was the highest demo rating for the series thus far.

Thurston also shared the following information regarding viewership:

For the third episode of the series, this was the lowest in total viewership yet but the highest in 18 to 49. Viewership in the demo was driven by a high with female viewers 18 to 49, at 27,000.

For the second week in a row, within 18 to 49, women made up the majority of the audience.

These data account for linear viewership only and don’t include any viewing through streaming platforms.

Viewers in thousands for episode 3:

P2+ (total): 98

P18-49: 34

M18-49: 7

F18-49: 27

P18-34: 14

M18-34: 3

F18-34: 10

P35-49: 20

M35-49: 4

F35-49: 16

Median Age: 54

During a recent Q&A session, CM Punk revealed that Ricky Rabies is heavily influenced by many wrestling legends, with perhaps the most influence coming from Tracy Smothers. Learn more here.

You can check out weekly viewership information for more traditional wrestling programming in our resources section