TKO President Mark Shapiro: There Are Opportunities To Cut Back On Non-Televised WWE Events

Mark Shapiro comments on WWE non-televised events. 

WWE is a 52-week-a-year operation that runs three televised events a week on top of non-televised events during weekends and premium live events once a month. 

Speaking at UBS Global Media And Communication Conference, TKO President Mark Shapiro commented on WWE’s non-televised events and the potential opportunity to cut back. 

“WWE has over 300 events a year, with 170 televised. There is probably, while all those other superstars events, there is a reason to have them because it’s good for the brand, we’re building the audience, we’re putting them on C and D counties, so we’re really stretching the brand and amassing a greater array of eyeballs for all demos, it’s good for our long-term growth. For a margin perspective, they are dilutive. There are probably opportunities, as we go through our efficiencies and synergies, to cut back those non-televised events, which will, of course, push our margin up. We’re going through that exercise now,” he said.

Elsewhere during the conference, Shapiro commented on WWE Raw media rights negotiations. 

You can find his full comments by clicking here. 

If you use any of the quotes above, please credit the original source with a h/t and link back to Fightful for the transcription.