Seth Rollins Discusses The Origin Of ‘Burn It Down’

Seth Rollins has one of the more recognizable themes in WWE as there is a loud “BURN IT DOWN” scream at the beginning.

Despite being a heel, Rollins has kept the “Burn It Down” portion of his theme.

Speaking to Steve Austin on Broken Skull Sessions, Rollins discussed where “Burn It Down” came from.

“That’s a Vince [McMahon] thing. I did a commercial for the video game where I burnt this building down. I don’t remember where the Burn It Down itself came from, but Vince wanted to put it in the music somewhere in the beginning, like the glass break, something that triggers instead of the guitar riff. I was like, ‘This is stupid, why are we doing this? This is dumb.’ We ended up trying a couple of different versions, there was like a whisper ‘burn it down’ and a couple of things. I got the scream version and was like, ‘Go with that.’ Next thing you know, it became iconic. It was 100% a Vince call,” he said.

Rollins is current feuding with Edge on WWE SmackDown.

Edge returned to WWE TV on Friday’s SmackDown after Rollins put him out of action on the September 10 episode of WWE SmackDown. If you missed anything from WWE SmackDown, check out Fightful’s full report on the show by clicking here.

If you use any of the quotes above, please credit the original source with a h/t and link back to Fightful for the transcription.