NXT Deal With CW Network Comes With 70% AAV Increase
Reported details on NXT moving to CW.
According to Deadline, NXT’s five-year deal with CW is for “more than double the $15 million a year price tag of the current contract.”
Ari Emanuel stated on the TKO earnings call that the average annual value (AAV) increase is 70%.
NXT will officially move to CW Network in October 2024 when its current deal with USA Network expires.
“We are thrilled to welcome the WWE brand into the CW Sports portfolio as they play an integral role in our mission to bring live sporting events to the network year-round,” said Dennis Miller, President, The CW Network. “WWE NXT is a perfect fit for The CW thanks to its dynamic young talent featuring the hottest rising stars in the sport and exhilarating, unpredictable weekly events. The passion and engagement of WWE’s fanbase is unmatched, and we are eager to grow that audience as WWE NXT’s new home on broadcast television.”
“The CW has made impressive moves over the past year with its live sports programming schedule,” said Nick Khan, WWE President. “It’s a truly exciting opportunity to expand NXT’s audience by bringing the show to broadcast television for the first time in NXT’s history.”
Fans can learn more about the deal by clicking here.
