Jeff Jarrett Explains How He Became SVP Of Live Events In WWE

Jeff Jarrett talks his role as SVP of Live Events. 

On May 27, PWInsider reported Jeff Jarrett will be working on the business side of WWE live events in a high level executive position. One source described it as Jarrett “taking over live events.” Jarrett joined WWE in January 2019 as a producer before transitioning to the creative team in March. He then became an executive on the live events side before live events came to a halt due to the COVID pandemic, leading to Jarrett exiting the company.

Appearing on WWE After The Bell, Jarrett explained how he ended up in his position. 

“In 2018, I got inducted into the Hall of Fame. Fast forward to a year later, did Royal Rumble and came on kind of in a quasi-producer role and then, I guess I was under the creative writing team, which encompassed a lot. After about six months, I was moved into the live event department. In a lot of ways, I’m kind of coming back to the position that I got into. I love it, it’s a passion of mine. It goes without saying, my family has been…my Grandmother, 1946, got into the business. Live events is a passion of mine and I worked in live events in 2019 up until the pandemic. That’s a whole other story. I came out of a live event meeting, went to La Guardia, got on a plane, hear people in first class talking about (the pandemic). The whole world shut down and during the pandemic, I worked in international for quite some time. Then, we went our separate ways. As of late, it all happened really quick and it’s hard to believe that WWE is back on the road, almost a year, as that ramping up process, everyone knows the organization made smart decisions to run lean and mean, highly profitable. I’m really grateful that the executive team said, ‘We’d like you to comeback to the live event department.’ There is so much that goes into live events. Years ago, it was house shows, but the live event name is more appropriate because that’s what it is, you come see it live. We changed the wording and what I am dialed into is the non-televised live events. It is an incredible undertaking,” he said.

WWE has reduced its live event schedule since going back on the road last summer. The company has live events on the weekends, sometimes running two shows per night and other times running just one. They have also rebranded live event names to Saturday Night’s Main Event and Sunday Stunner.

Fans can find results from past WWE live events at Fightful’s results section. 

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