IMPACT Viewership On 12/23/21 Sees A Small Boost In Viewership
IMPACT Wrestling viewership is up on December 23.
According to Wrestlenomics, IMPACT Wrestling drew 79,000 viewers on Thursday, December 23. This number is up from last week which drew 71,000 viewers. That’s the fifth-lowest in IMPACT’s history on AXS, which debuted in December 2019. The two lowest were on Thanksgiving this year (48,000 viewers) and on July 1 (69,000 viewers)
The show posted a 0.02 rating (22,000 viewers) in the 18 to 49 demographic, the same as last week’s rating in the same demographic.
Impact Wrestling last week Thursday (Dec 23) on AXS TV:
79,000 viewers
P18-49: 22,000 (0.02 rating)— https://t.co/4pIih5smxN pic.twitter.com/mcG6774qEM
— Brandon Thurston (@BrandonThurston) December 27, 2021
Thurston also provided the following information about viewership.
Viewer counts in thousands for this week’s episode of Impact with difference versus the median of the last 28 days in parentheses:
P2+: 79 (-2%)
P18-49: 22 (-19%)
M18-49: 15 (-27%)
F18-49: 7 (+0%)
P18-34: 5 (-47%)
M18-34: 5 (-44%)
F18-34: 1 (+100%)
P35-49: 17 (+3%)
M35-49: 11 (-4%)
F35-49: 6 (+0%)
non-P18-49: 57 (+15%)
Impact’s lower audience likely contributes to artificial volatility in these measurements.
IMPACT Wrestling aired the first part of their Year-End Awards on December 23. Learn more here.
IMPACT Wrestling encourages fans to subscribe to their IMPACT Insiders subscription service on YouTube where you can see the full episode on the platform.
You can keep up with all the television viewership numbers in the world of wrestling with Fightful’s resources section.
