Bruce Prichard: There Is A Developmental System For WWE Creative, You Just Don’t Hear About It

Bruce Prichard talks about the future of WWE creative and how the production process has changed through the years. 

Bruce Prichard is the current WWE Executive Director of Monday Night Raw and Friday Night SmackDown. Aside from that, he has been a part of the creative process in WWE at many different points throughout the last 40 years. 

While WWE does have a developmental system to restock its roster, the evolution of the creative process isn’t as widely discussed. During the latest episode of the Something to Wrestle podcast, Bruce commented on the future of the creative process. 

When asked whether or not there is a developmental system for WWE’s creative team, Bruce responded, “There is, and you don’t hear about it.” 

Prichard also spoke about the evolution of the Gorilla position through the years, commenting on how the area has expanded over time. 

“Well, it’s gotten bigger, it’s gotten more sophisticated. When Gorilla [Monsoon] did Gorilla, it was a table at the entrance with a monitor and a headset,” he said. “Gorilla told talent when to go and told them what they did wrong on the way back and gave time cues, and that was it. Nowadays, Gorilla is a place where it’s the last bastion before anybody goes through the curtain. It’s a place where everyone can congregate, get together, and go over last-minute details. It’s a place for producers to sit. It’s a place for the show producers, like Paul and myself, to sit and be able to interact with the truck and everything in production. 

“You have trainers, you have doctors, and everything right there. So it’s just a more sophisticated area,” he continued. “Now, you can talk to everybody anywhere from Gorilla and communicate. It’s our command center.” 

Previously, Prichard has opened up about what he considers to be the important factors when measuring how popular a Superstar is. Learn more here. 

Speaking of WWE writers, At this link, read about a WWE writer telling the story of Vince McMahon’s reaction to Kurt Angle’s last match at WrestleMania 35 in 2019.

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