Bruce Prichard Opens Up About The Cost Of The Steve Austin/Booker T Grocery Store Brawl From 2001

2001 was a turbulent year for “Stone Cold” Steve Austin. He turned heel at that year’s WrestleMania, aligning himself with Mr. McMahon and remaining heel throughout the duration of the Invasion angle. However, by December of that year, he had re-emerged as the top babyface in the company and engaged in a highly-entertaining angle with Booker T where the two would have a brawl in the middle of a grocery store.

On a recent episode of his Something to Wrestle podcast, Bruce Prichard was asked about the cost of this wild brawl which took place in a real grocery store. Bruce opened up about the cost of the brawl, saying that he feels it was probably more cost-effective than trying to recreate a grocery store on a television stage set.

“Yeah, I’d probably add up the food and repairing a few things. It wasn’t that expensive,” he said. “When you look at the costs of trying to recreate that in another world, actually being able to go into a grocery store and for them to allow us, the use of their store gave you that sense of reality. It didn’t look like Guy’s Grocery Games on the Food Network or anything like that. It was a real grocery store. They were kind enough to open their doors to us. Let us shoot that segment with Booker and Stone Cold. But it probably cost a few thousand dollars.”

Currently, Bruce Prichard is the Executive Director of the WWE SmackDown brand and Stone Cold Steve Austin hosts his Broken Skull Sessions interview show on WWE Network.

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