Brie Bella Talks Expanding The Bella Brand, Life After WWE

The Bella Twins have built an empire outside of their WWE career that spans multiple industries from wine, to clothing, to skincare. 

With their reality shows, they have turned their every day lives into a successful entertainment brand. They have parlayed their success to most recently into a guest appearance on the Family Feud game show, which you can see them preparing for in the above video. 

While speaking to TV Insider, Brie Bella discussed how leaving the wrestling business has changed their lives professionally and personally and how that will be reflected in the new season of Total Bellas.

“I think the biggest thing is that in every season, we’ve always been getting ready for this big comeback to wrestling and how wrestling is this big part of our lives. We both are retired now. And since Nikki officially announced that, it’s strange how all these other doors have opened where we are able to give all of our companies so much time. It’s like we are in our next chapter of our life.”

Another recent venture for the Bella Twins is there a podcast, which allows for a more interpersonal connection between the duo and their fans. 

“We hope we do keep it real on our podcast, but also have some fun with ‘Bella Brains,’” Brie said. “We also want them to understand that they’re not the only ones going through anything bad in their lives,” she continued. “The podcast has been good for us. [She] and I are having so much fun. We actually are going to do a live tour in the fall. We’re going to do a live show in Arizona first. We’re going to take our podcast on the road, which we are super excited about. .”

Total Bellas season five will premiere on E! in 2020