Bad Bunny Dominates WWE Merch Sales, Hits Over A Half Million Dollars
The Bad Bunny-WWE relationship has been a massive success.
Even before the 24/7 Title win, Bad Bunny and WWE’s deal was fruitful for both sides. A Royal Rumble and multiple WWE Raw appearances helped push Bad Bunny’s new WWE merch to huge heights. Fightful Select reported recently that it blew up, taking all four top spots on their internal charts.
Bad Bunny was a gigantic merchandise hit. At one point last week, Bad Bunny held all four of the top merch selling spots, with his popularly received t-shirt taking spots 1, 3 (women’s) and 4 (youth), and the pullover hoodie at number 2. This drove over $500,000 in sales to WWE and Bad Bunny as a result. At the time we got the information, the only other person in the top five was Roman Reigns. Even then, the #5 spot did about 65 percent of the sales of the number four seller, and less than five percent of the top seller. To say that Bad Bunny was a big success is an understatement.
Bad Bunny has appeared on several episodes of WWE Raw, and will carry the WWE 24/7 Title in to SNL this weekend, where he’s a musical guest.
This article first appeared on our premium service, Fightful Select. Subscribe to get exclusive news every day, and a half-dozen weekly podcasts. It also appeared in our Fightful Wrestling Weekly newsletter, free on Fightful.
To directly support us and our continuing breaking news, interviews, and the like, subscribe to FightfulSelect.com. You’ll get exclusive news sent to you directly before anyone else, and dozens of podcasts monthly including Alex Pawlowski’s Sour Graps, Sean Ross Sapp’s Q&A, Retro Reviews and more
