BAD BLOOD, GOOD BUSINESS: The Story of Rivalries Fueling the Biggest Fights
In 2014, a brawl between Jon Jones and Daniel Cormier in the MGM Grand lobby led to one of the most successful Pay-Per-Views in company history because “bad blood” sells.
In 2014, a brawl between Jon Jones and Daniel Cormier in the MGM Grand lobby led to one of the most successful Pay-Per-Views in company history because “bad blood” sells.