WWE SmackDown Returning To USA Network In October 2024 As Part Of Five-Year Deal
WWE SmackDown is headed back to USA Network.
WWE and TKO announced that WWE SmackDown will return to the USA Network beginning in October 2024 as part of a five-year deal between WWE and NBC Universal. WWE will also air four primetime specials per year on NBC.
It is noted that the show will remain on Friday nights.
WWE SmackDown currently airs on FOX, which has been the home of the brand since October 2019.
SmackDown Returns to USA Network as Part of Five-Year Agreement Between WWE and NBCUniversal
WWE to Make NBC Primetime Debut with Launch of Four Network Specials
STAMFORD, Conn.–(BUSINESS WIRE)– WWE, part of TKO Group Holdings, Inc. (NYSE: TKO), and NBCUniversal have agreed to a five-year domestic media rights partnership that will bring Friday Night SmackDown back to USA Network beginning October 2024. Additionally, beginning in the 2024/25 season, WWE will produce four primetime specials per year that will air on NBC, marking the first time WWE will air on the network in primetime.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230920947679/en/
SmackDown will come exclusively to NBCU as one of television’s longest-running programs, regularly rating as the No. 1 show in the 18-49 advertising demographic on Friday nights and featuring many WWE Superstars including John Cena, Roman Reigns, Bianca Belair, Charlotte Flair, and Rey Mysterio.
“NBCUniversal has been a tremendous partner of WWE for decades,” said WWE President Nick Khan. “We are excited to extend this longstanding relationship by bringing SmackDown to USA Network on Friday nights and look forward to debuting multiple WWE special events annually on NBC.”
“It’s a privilege and thrill to continue NBCU’s decades-long partnership with WWE which has helped cement USA Network’s consistent position as the top-rated cable entertainment network in live viewership” said Frances Berwick, Chairman, NBCUniversal Entertainment. “With Friday nights on USA, primetime specials on NBC, and the WWE hub on Peacock, we’ll continue to use the power of our portfolio to super-serve this passionate fanbase.”
As part of WWE and NBCUniversal’s longstanding relationship, USA Network is currently home to WWE NXT and WWE Monday Night Raw, which is the #2 cable entertainment program in 2023 in the 18-49 demo. Demonstrating the deeply engaged WWE audience on USA, WWE NXT (+27%) and WWE Monday Night Raw (+15%) are up double-digits year-over-year in the target demographic. WWE Monday Night Raw and WWE NXT will continue to air on USA Network through September 2024.
In addition, since 2021, Peacock has been the exclusive home of WWE Network in the U.S. where Peacock subscribers can stream thousands of hours of on-demand programming from WWE including original series, groundbreaking documentaries, fan-favorite shows from the WWE archives, and premium live events like WrestleMania, Survivor Series, Royal Rumble, Summer Slam,and more. WWE continues to drive high engagement on the platform, with this April’s WrestleMania 39 livestream delivering a record-breaking weekend for Peacock as its highest weekend usage to-date.
WWE SmackDown aired on USA Network from 2016 to 2019 before moving to FOX. WWE Raw and WWE NXT currently air on USA Network. WWE is still negotiating a media rights deal for WWE Raw as their current deal with USA/NBC Universal for Raw expires in October 2024.
Fightful will provide more information on the deal when it is known.
