Brian Gewirtz Talks WWE’s Creative Process; Discusses The Rock Potentially Returning To The Ring

Brian Gewirtz comments on WWE’s creative process.

Brian Gewirtz was once one of the top writers in WWE. Now, he works closely with The Rock as part of Seven Bucks Productions.

Speaking with TV Insider, Brian spoke about how things have changed concerning the WWE creative process.

“Things change in a flash,” Gewirtz began. “Even when I was there, the process went through so many different changes. It was basically, ‘get with the talent, put something together, make it to television, and we’ll see how the audience reacts and talk about it afterward.’ Then as the company became publicly traded there were a lot more eyes on it. It can be a good thing for a showrunner like Vince McMahon. You know what you’re going to get when the show is on the air.”

“But you can also stifle the creativity a little bit in the wrestling business, which is known for more of the off-the-cuff promo skills like Ric Flair, Randy Savage, Roddy Piper. The idea of the writer in that era would be laughed at out of the building,” he added. “I can’t speak to how it exactly works nowadays, but I think it’s a nice mixture where certain talents have gained the trust and leeway with promos while others go through a process. As far as I know in AEW, none of that exists. Great. I think it’s super cool to have as many options as possible.”

Speaking about whether or not he believes that The Rock will ever wrestle again, Brian says that he’s not exactly sure if Dwayne has any intentions because he sometimes learns about them as any other fan. However, he is certain that it only comes down to timing because both parties will always be more than willing to work together.

“I sometimes learn of Dwayne’s wrestling aspirations the way everyone else does: through his social media posts. There are so many factors that go into Dwayne’s appearance in terms of a WWE ring. Between his movie schedule and health,” said Brian. “Infamously at WrestleMania against John Cena, it resulted in some pretty horrific injuries that required surgery and the delaying of the Hercules movie at the time. I also know this is a passion and business he was born into and born with. That never truly goes away. I don’t know if you’ve seen the guy lately, but he is in pretty good shape. I think he could probably do it if push came to shove. I think it comes down to what he wants to do and when. It comes down to what Dwayne wants to do. I’m sure WWE would be more than happy to have him.”

The second season of Young Rock will premiere tonight at 8 p.m. on NBC.

As for whether or not The Rock will wrestle again, The Rock always says that he does want the story to make sense. Learn more here.