WWE Has Doubled Video Game Revenue Since 2013 Thanks To Mobile Games, Outperforming Major Sports
WWE console games may not be performing up to expectations, both commercially and critically, but mobile games have thrived for the company.
Since 2013, WWE has doubled its video game revenue and had 140 million mobile installs and 500,000 daily active users according to Sportico.
App Annie notes the WWE IP is outperforming the NFL, NBA, and MLB.
“We’re so fortunate that our characters and storytelling lends itself really well to the mobile gaming space,” said Sarah Cummins, the senior vice president of consumer products for WWE, in an interview with Sportico. “When you couple that with content and storytelling it creates a really powerful mechanism for us to bring some really fantastic products to the market. We are not a tech company. You’ll never hear the WWE tell you that. We are a content company and we live and die by the intellectual property that we create and the characters that we build and then the stories that we tell. So moving to that licensing strategy has really helped to ignite the business.”
WWE’s mobile games include WWE Supercard (card battle game), WWE Mayhem (arcade action game), WWE Champions (puzzle fighting game), WWE Undefeated (arcade action/RPG game), and more.
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