Nick Aldis Calls Out Bruce Prichard For Not Paying Attention Over ‘Lacking It Factor’ Comments

Bruce Prichard made headlines on his show Something To Wrestle when he said Nick Aldis lacked the “it factor” during his time in TNA. Prichard, who worked as head writer before taking on executive positions, worked with Aldis (Magnus in TNA) during his time in TNA from 2010 to 2013 and again in 2017.

Aldis didn’t take kindly to Bruce’s comments and addressed Prichard on Busted Open Radio. 

“Bruce and I spoke on the phone and Bruce claimed ‘I was talking about the Magnus character, I wasn’t talking about Nick Aldis.’ Well, his team uploaded a video and had a picture of me with the NWA Title and they used my name. So, he’s full of shit,” stated Aldis. “What he did was expose the fact that he hasn’t been paying attention to anything going on. Anyone who has seen any of my shit over the last three years, everyone says ‘you present yourself like a real pro wrestler.’ For Bruce to say that, it just shows he hasn’t been paying attention. Kinda like how when he was running TNA, he wasn’t paying attention. He was asleep. He took a shot, gave a half-baked reason as to why he said it, didn’t address it, and now he’s getting an invoice. He likes to float things out as subjective and present them as facts. He lives in a past mentality where he thinks because he’s in WWE, he can say whatever about someone and that’s the only thing anyone will hear and that will be the opinion everyone shares. It doesn’t work like that anymore.”

Aldis continued, pointing to Bruce’s ratings failure in TNA and WWE. 

“By the time Bruce was relieved of his duties in TNA in 2013, he had viewership down to one million people. By the time I had the World Title at the start of 2014, we had the viewership figures back up to 1.3 million and peaked at 1.55 million, which is just shy of 1.56 million, which is the lowest Raw rating in history, which is the rating that came out the same week he decided to trash me on his podcast. Maybe that extra bit of rating that Raw got, that’s the extra ‘it factor’ that I don’t have. It can’t be that his entire roster doesn’t have the ‘it factor,’ if only I had the ‘it factor’ that those guys had, I could have got that extra half a fucking rating,” said an agitated sounding Aldis.

Aldis went on to say that he won’t live in fear of Bruce, which is why he felt the need to say something.

Prichard is currently the executive director for Raw and SmackDown in WWE while Aldis is the reigning NWA World Heavyweight Champion. 

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