Don Callis Discusses Plan To Get More Buzz For Impact Wrestling

Don Callis' return to Impact Wrestling has resulted in a more positive outlook, both behind the scenes and in the audience for the promotion.

When speaking to Pro Wrestling Illustrated recently, Callis — formerly known as Cyrus and the Jackyll — discussed his hope to get fans talking about Impact Wrestling by the time the calendar hits 2019.  

"I think there are two paths we're looking at. I think there's the incremental path—the small victories. Let's eliminate stupid stuff. Let's eliminate the stuff that was ticking people off. Let's inject some logic. Let's slowly build a talent roster. Where we have legacy talent that we've allowed to move on, let's introduce that new talent—the Brian Cages of the world, Austin Aries, wrestlers that people are excited about. Those are the incremental steps. The big picture is, look, you made the point, but you didn't put it like this: The brand has not been cool.

And we all know that if we create a great product with compelling storylines and excellent talent, and we have an open environment, working collaboratively with talent and with other promotions, we all of a sudden are breaking paradigms of the wrestling business. That will then make us cool and give us a buzz. It may not happen that quickly, but by the fall, by the end of the year, we both want real buzz around Impact Wrestling. The way people talk about New Japan Pro Wrestling and get excited about it as a cool promotion, I want people to talk about us like that. And I think we are on that path."

In addition to working behind the scenes, Callis also serves as a color commentator for the brand, and has been involved in the ongoing Sami Callihan storyline. 

You can see the interview at this link.