AGENTS OF CHANGE: The Story of the Biggest Deal in Sports History, The UFC Sale
In 2016, UFC shocked the world when it sold to a group led by the superpower talent agency WME-IMG, now known as Endeavor, in the largest transaction in sports history.
In 2016, UFC shocked the world when it sold to a group led by the superpower talent agency WME-IMG, now known as Endeavor, in the largest transaction in sports history.