Maven Looks Through 2012 WrestleMania Talent Handbook, Reacts To Social Media Policy

Maven reflects on how WWE culture changed since he left the promotion in 2005 and 2012.

Maven was long since released by WWE in 2012 but recently obtained a talent guidebook from WrestleMania 28 weekend and in his latest YouTube video, he took fans through as much of the guidebook as he could show. He also stated that he could not share how he obtained the guide.

While plenty of information in the guidebook was standard for what Maven was used to during his time in the company, one new area of information that was beginning to be adopted by WWE was social media.

The talent handbook had several social media suggestions including making sure to interact with followers on Twitter and making sure to share post-match thoughts on the platform.

“Now, the last page, 21, in this handbook, something that definitely did not exist during my time, the Twitter guidelines and they use an entire page to tell you the do’s and don’ts of how to utilize social media,” he said. “Some of it is using hashtags for specific events including ‘#WrestleMania, #Axxess, #WMParty, or #WWEHOF.’ So, they’re encouraging wrestlers to post and have a unified hashtag while posting.”

Maven also covered some security guidelines which saw WWE warn talent about sharing their locations in case they were beyond the limits of where WWE security was at the time, warning of ‘creating a mob of fans within 20 minutes.’

Maven also reacted to the social media interaction suggestions. For Maven, it was surprising to see WWE encouraging talent to interact with fans and share their emotions.

“‘Be sure to frequently check ‘@Replies’ on your Twitter app. Take a moment to answer quality questions/comments from your followers on your WrestleMania experience.’ The WWE just recognizing that fan engagement means so much and can be so useful on a platform like Twitter or X,” Maven continued. “The final one, ‘Share your emotions. Be sure to tweet your pre and post-match thoughts. They will be retweeted by @WWE and @WrestleMania.’

“It amazes me to see that, in the few years from the time this WrestleMania happened from the time that I was let go, how much had changed. The fact that they were encouraging you to put out your thoughts, they were encouraging fan engagement, and they were encouraging you to have an opinion on what just happened. Not saying it wasn’t like that during my time, but I’m not saying it wasn’t either.”

Social media has gone on to be a staple of all forms of entertainment, news, and everyday life in the 12 years since WWE WrestleMania 28. WWE continues to break records on social media platforms as well.

Another way WWE has changed since Maven was with the company is the payment methods. At this link, fans can learn about the bucket payment system WWE currently utilizes.

If you use any of the above quotes, please credit Maven’s YouTube channel in addition to linking back to this article and giving Fightful credit for transcription.