Nick Khan Explains How WWE Secured Deals With Bad Bunny And Logan Paul

Nick Khan discusses the process of bringing Bad Bunny and Logan Paul into WWE.

Celebrities in wrestling are arguably receiving the more respect then they ever have before. People like Bad Bunny, Logan Paul, Johnny Knoxville, and Pat McAfee have all shown tremendous amounts of respect towards the sport and are often involved in well received matches.

While speaking on the recent MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference call, WWE CEO Nick Khan first talked about how the company decided to bring in Bunny.

“It started during the pandemic. There was a New York Times Sunday magazine cover with Bad Bunny on it. I didn’t know Bad Bunny’s music that well at the time. This was pre-vaccine COVID, so October 2020. Read the article, and a young lady who works with us said, ‘I don’t know if you know, but Bad Bunny is a huge wrestling fan.’ Showed me his Instagram feed. Triple H, when he was active, did this water routine with his entrance. Bad Bunny did it at a Miami Heat game. He’s a huge fan. We sat there on Bad Bunny and this guy, who was not yet the number one artist, but certainly seemed on a path to that, he was not touring. He was sitting at home like all the rest of us. We reached out to him, ‘what do you think of this?’ ‘Yeah, I’d love to do it.’ He came in, lo and behold, our Spanish viewership on the show he was on spiked by 30 or 40 percent. Obviously, the relevancy factor mattered. He wanted to do more and more.”

Khan then went on to talk about how WWE brought in Paul and how he helped bring in more young audience members.

“We also replicated that in a different demographic category with Logan Paul, who we were getting pitched on internally by our entertainment relations folks. ‘Logan Paul is going to be the next big thing.’ He came in and took is seriously, as did Bad Bunny. It registered. It mattered. Our young audience spiked. Our bread and butter are our full-time superstars, but to be able to bring in Bad Bunny and Logan Paul and Pat McAfee at different points, it just increases awareness, which is good for us.”

Bunny last competed in WWE at the Backlash premium live event on May 6, where he defeated Damian Priest in a San Juan Street Fight. 

Paul last wrestled at WrestleMania 39, losing to Seth Rollins.

Elsewhere on the call, Khan said that in an ideal world, WWE would run shows every single night. Fans can learn more by clicking here.

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