Masked Republic Launches “The Lucha Libre Agency” To Manage Bookings For Select Clients

Masked Republic is taking the next step in making the top luchadores more accessible to the rest of the entertainment world.

Masked Republic has helped the top luchadores in wrestling become more accessible and integrated into the modern era, helping them with multiple forms of branding through merchandise, commercials, wrestling bookings, and more.

Now, Masked Republic is starting a booking agency that will better give everyone access to some of the top luchadores in all of wrestling history.

From Masked Republic:

Masked Republic Launches “The Lucha Libre Agency” To Manage Bookings For Select Clients

Promoters and producers outside of Mexico now have easier access to legends and top up and coming luchadores for live events, commercial, film & tv appearances.

July 5, 2022 – San Diego, CA

Masked Republic, the leading company in expanding lucha libre beyond the borders of Mexico, has opened The Lucha Libre Agency , a new talent representation division to serve select clients of the company’s Legends of Lucha Libre licensing brand along with promoters and event organizers in the United States.

“In a way, this is a return to my roots,” CEO Ruben Zamora said.  The company’s founder’s first business venture in lucha libre was representing luchadores including Rey Misterio Sr. and Psychosis for their U.S. bookings after he attended Misterio’s lucha libre school in Tijuana while an active police officer in San Diego.  “My earliest work in the lucha libre and pro wrestling businesses was helping connect the dots between talent in Mexico and promoters in the U.S.  Back then, there was no easy way to get to the talent in Mexico.  There was no social media, no WhatsApp, there was barely even email. If you didn’t know the luchadores personally or didn’t have their home phone numbers, it was very difficult to get to them.  Fortunately, I knew the talent, had access to them, and was able to bridge that gap mainly out of necessity to connect talent from Mexico and opportunities in the U.S.  This also proved to be helpful to the U.S. promoters, many of whom spoke little to no Spanish.”

For the past decade and a half, the company has been building a plethora of verticals including experiential events, licensing & merchandising and publishing, film & tv.  Throughout that time, the demand for luchadores to appear on events in the U.S. has grown exponentially.  One of the problems created by this demand, however, has been the lack of a single point of contact for multiple talents as well as general checks on the legitimacy and reputation of promoters allowing talent to make better informed decisions.  The Lucha Libre Agency is dedicated to making these struggles easier for talent and promoters alike.  Additional benefits of TLLA will include the office having access to talent’s full calendars of events, reducing the potential for accepting double bookings as well as the ability to work to connect different promoters looking to bring in talent on back-to-back days, allowing for reduced travel costs for each.  

“The talent whom is represented by The Lucha Libre Agency will remain rather limited,” Masked Republic President and COO Kevin Kleinrock said. “The idea is not for us to be the only place to get lucha libre talent.  The idea is for us to be the best place with untouchable service for both the luchadores and U.S. based promoters.  To that end, at this point, our roster of talent will remain carefully curated to maximize service.”  

In addition to representing talent for live lucha libre matches, TLLA will also represent select talent for seminars, speaking engagements and autograph signings.

The initial roster of talent to be repped by the company starting today, July 5, is:

• Psychosis – Legendary luchador of AAA, ECW, WCW and WWE 
• Arkangel Divino & Ultimo Maldito – Tijuana street performer luchadores featured in VICE TV series “The Wrestlers” who turned pro and have competed in The Crash and AAA and will make their U.S. debuts on July 30th for Pro Wrestling Revolution in Santa Rosa, CA (*Available exclusively outside of Mexico through TLLA)
• Konnan – Legendary luchador, booker and power broker.  Konnan will be available for seminars, speaking engagements and autograph signings

With the launch of the website LuchaLibre.agency this morning, promoters and producers can now use the website for more information and to formally request talent.  

About Masked Republic

Masked Republic, a privately held company, is the first integrated live event, merchandising and media organization uniquely centered in the emerging growth market of lucha libre and dedicated to expanding the sport, deemed an intrinsic part of Mexican culture, beyond the borders of Mexico. The company’s core lines of business include representation of dozens of the biggest stars in the industry, worldwide merchandising through the company’s Legends of Lucha Libre brand, live event production and creation, management, production and distribution of content across multiple platforms including television, home entertainment, pay-per-view digital media and film. The company is headquartered in San Diego, CA with offices in San Francisco, Las Vegas, Mexico City and London.  For more information, visit MaskedRepublic.com and follow @MaskedRepublic across social media.

Masked Republic also has plans to get into the gaming space. You can learn more about those plans at this link.